And a couple days ago while wandering through my local drugstore (Shoppers Drug Mart - for those Canucks out there who are curious) I saw the new Essie retail stand.
(sorry for the crap photos. my phone's camera is a also crap)
The stand not only features the newest collection by Essie, but also tempts nail polish addicts with treatments and top and base coat polishes.
Sometimes Essie colours are great. I personally think the formulas are hit or miss. But one thing I will probably never love about Essie is the price. In Canada (and in the stores I shop in) OPI generally sells for $9.95 (excluding the Designer series which sells for $14.95.) I think OPI is tops! Essie is up there but with a price tag that's $2 more expensive than OPI will always make it a hard sell for me.
Have you seen Essie make an appearance in your local drug store? How much is it selling for? Are you super psyched that the brand is now more accessible, or do you feel kinda 'meh' like me?